![]() Some industry insiders think that Flipboard entered Chinese market too late, what’s your opinion? But it is a minor problem and we are promoting the English name “Flipboard” now.Įstablishing a Chinese technical team is our biggest obstacle now, because it will take a lot of time. Several Chinese names we considered suitable have been registered and it will cost several millions of dollars to buy them. We are still in the process of finding a proper Chinese name. Have you agreed on Flipboard’s Chinese name? They can be subscribed and the number of subscribers will be shown in the interface. Our ads are beautifully designed with video and textual contents. Flipboard will add ads to articles shown in the app and we will share the profits from these ads with content providers. We monetize the service by advertisements. How does Flipboard bring profits to content providers in the U.S.? are our partners now.īoth Time and People have rejected us, but when they see how we bring advertising profits to other partners, they also cooperate with us. Vanity Fair and New Yorker, two magazines under Condé Nast Publications Inc. We inked agreements after they understand our business model. ![]() We were asked to pay for the contents at the beginning of our cooperation, but I explained that we can share profits with them after attracting more readers with their contents. I have been rejected when expanding our business in the U.S. We respect their decisions and will not use their contents without permission. We are lucky to have more than 400 close partners, whose Chinese versions will also cooperate with us in China. How do you see the cooperation between content providers and content distributors? version of Flipboard has contents from The New York Times, but they will not be included in the Chinese version. But we do not stream news, since that’s not what Chinese readers interested in. The English contents we provided in the Chinese version mainly cover gourmet food, fashion, photography and technology, because lots of Chinese people are interested in what’s happening in Silicon Valley or western food and fashion industry. We will put more focus on localized contents. We have around 8,000 content providers around the world and it will be too much to integrate all the contents from them. We keep part of the English contents, but not all of them. Isn’t there going to have any English contents in the Chinese version of Flipboard? That’s why we are trying to construct a technical team in China. It will be traffic-consuming for them to watch video and audio contents if they are not in a Wifi environment. China just launched 4G networks, but most of the smartphone users are either 2G or 3G subscribers. One major problem we are facing now is technical obstacle. ![]() But we have started talks with audio content providers like Xiami and Douban FM. We did not include video and audio contents in China, although they are very popular in the U.S. Our Chinese team is in discussion with more Chinese content providers in addition to existing ones like Sina Weibo. What’s the proportion of Chinese contents in the new edition?Ĭhinese contents account for 98% to 99% of the total. Technode got a chance to visit Eric at his office in Beijing this week. Before joining Flipboard in 2011, Eric also worked as business development manager at Tellme Networks, another business founded by Mike McCue. He met Flipboard’s CEO Mike McCue back in 1995 when they were working at Netscap. The new version provides a more localized Flipboard experience with curated contents on regionally-relevant topics and localized features.Įric Alexander is the vice president of Flipboard, mainly in charge of international business development. ![]() The Chinese team of mobile social magazine Flipboard recently released the latest update for its Chinese edition. Flipboard Chinese Team, Eric Alexander (R3) ![]()
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